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A Better Way to Brainstorm Startup Ideas | Indie Hacking Vlog #3

September 17, 2026
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27 minutes video
Watch on YouTube ↗

Video description

In this video, I’m improving my indie hacking brainstorming process by using the How Might We technique to move from problems and product vision toward concrete product ideas.

Instead of immediately brainstorming features or startup ideas, I start by defining the product vision: what problem I want to solve, who I want to help, and what outcome the product should create. I also explain the criteria I use to evaluate and vote on different directions.

I recently started studying Product Management to improve the way I approach product discovery, validation, and prioritization, and I’m applying what I learn directly to my indie hacking process.

Finally, I brainstorm one of the ideas that came out of this process: an AI-powered YouTube Thumbnail Generator. I explain the problem I want to solve, why existing AI image generation workflows can be unreliable for thumbnails, and what I’m planning to explore next.

Timeline:

00:00 - Introduction 02:00 - Brainstorming Product Vision 06:00 - Explaining Voting Criteria 15:30 - Brainstorming Product Ideas 19:10 - YouTube Thumbnail Generator Idea

This is Indie Hacking Vlog #3, where I document the process of finding, evaluating, designing, and eventually building software products.

#IndieHacking #BuildInPublic #ProductManagement #SoftwareEngineering #AI

Watch on YouTube

Watch A Better Way to Brainstorm Startup Ideas | Indie Hacking Vlog #3 on YouTube

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Meet Vitalii Honchar

Senior Software Engineer specializing in high-load systems, AI/ML infrastructure, and cloud-native architectures. With experience at companies like Pinterest, Revolut, Form3, and Ajax Systems, I focus on building scalable, efficient, and robust systems that solve complex technical challenges.

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A Better Way to Brainstorm Startup Ideas | Indie Hacking Vlog #3 | Vitalii Honchar's Blog